SEO / SEM
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.
Quality SEO Drives Quality SEM
Quality score is a key factor in determining SEM position and spend. A variety of factors affect quality score including click-through rate, relevancy of ad copy , landing page load time and landing page quality. Having a high quality score means that Google believes your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. The higher the quality score, the lower the SEM costs. This high score helps manage and improve your SEM campaign spend.
SEO and SEM strategy can team up in terms of improving the quality score of a landing page, and therefore decreasing the overall SEM cost. In terms of a SEM quality score, landing page quality refers to relevant and original content, as well the overall navigability of the site. By optimizing a landing page with SEO keyword phrases, the page improves its quality and relevancy to search engines. This improvement drives more traffic and increases the landing page’s quality and relevancy score, which directly influences rank and cost per click of ads.
Did you know that 93% of online browsing sessions start on a search engine? Evidently, if you are looking for internet users to visit your website, you should never neglect this giant among digital marketing channels. In fact, the search engine marketing industry alone is worth more than $16 billion dollars. Since we are all well aware that 75% of users never reach the second page of their search, but find the link that they were looking for on the first page of Google instead, investing in paid ads seems a logical decision. Unfortunately, this practice is so common that as much as 80% of internet users don’t pay any attention whatsoever to the paid ads.
On the other hand, a well-executed SEO strategy can bring you leads with a 14,6% close rate. This statistic alone makes SEO one of the most valuable marketing channels in terms of ROI. But optimizing your website for search engines, investing in off-site promotions, gaining links and improving your website continuously for higher ranking in the search can be quite a tedious task. Not to mention time-consuming as well.
Components of Google Ranking Algorithm
- Trust, Authority of Domain
- Link Popularity of Page
- Anchor text of External links to the Page
- On Page keyword Usage
- Registration and Hosting Data
- Social Metrics
Google keeps changing its algorithm every year, so its important to keep changing the SEO startegies
How local SEO work?
Local SEO is a fickle beast. Not only do you have to worry about traditional SEO around a businesses website, but you also have to worry about traditional local signals like Google My Business, citations and reviews. Following are the ordinal variables for google local pack ranking.
- Google my business.
- Google reviews.
- Referring subnets.
- Total non stop words on page.
- Percentage of backlink with city in Anchor text.
- # keyword occurrences
Advancements With New SEO
As technology advances with time, search engine optimization techniques have been forced to change tactic in the need to deliver better results and cost effectiveness online. This is the reason why many website marketers today have added in new tricks into which they can guarantee higher page ranks, sustained for longer and effectively. Here are some of the new ideas in the new SEO features that everyone should implement for higher search engine ranks and results.
Traffic and Rankings
Over the recent past, marketers were only focusing on organic traffic which could be seen or directed by search engines. Today, everything has changed because traffic from other similar websites, as well as social sites has proven to be more valuable and longer lasting. The ultimate goal with websites today is to create a brand awareness and exposure to as many people as possible through social sites and other websites. Although search engines still contribute a bit, indirect traffic is higher than traffic from these engines today.
Content creation for the new search engine optimization techniques is very different from the older ones. In the past, people used to create content purposely for robots and clicks. Today, one has to create content which will attract people to read, sematic and engaging. People now value loyalty as opposed to new traffics every day. Each piece of content posted in the new websites today is not based on generic keywords, but rather on specialized themed keywords that have a human sense.
Blogs and other social sites are also key contributors to traffic today, though the blogs too need to be very informative and engaging too. In the recent past, people were creating content to quench a search engines thirst, today; it is the reader or target audience who is considered first. As long as you can create high quality content for the reader to find useful, he or she will share it with friends, this creating a series of links for higher ranks.
Offsite optimization plays a major role in determining the amount of traffic the site receives. Today, only high quality links from blogging sites and other related pages are considered useful. Using low quality links tends to pull the website ranks down, and no one wants that. Many people used to consider short term results while optimizing their websites, today, the new SEO techniques are focusing on the long term effects, meaning time is not a factor now. It does not matter how long the page takes to rank highly, but once it gets there, the leads become almost permanent.
The Use of Social Media
The social media still plays a major role in content marketing. However, new tweaks here and there have been added to increase efficiency and effectiveness. The only way to reap better results from social sites is by using great information which can be shared among larger groups of people, and be of benefit to them.
Photos have also taken effect with social media sites, because people now believe in visual forms of advertising because they are memorable and more enticing. Marketers today also have to keep their social site pages active all the time to help generate traffic and keep people engaged at all times.