Product Development Strategy
Design Strategy - Content is UX
Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. We at Cyphertree always believe in Content – First strategy. If the primary purpose of product is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. For developing a website or a mobile app it’s important to understand content of the product . After all Content is King. When we go content-first we are thrusting the content centre stage in the design process and ensuring we respect and consider the opportunities, constraints and implications of content on our designs.
Cyphertree Technologies – here we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.
Marketing impact through content strategy
- Brand Perception
- Social Media
- Outbound Sales
- Public Relations
You can transform your business to a revenue-producing asset that lets you work as much or as little as you want.
Why this approach?
- Most of the time website and apps go into redesign phase because of change in content or misunderstanding of some content.
- Deciding content first provide better understanding to designer. It enables designer to come up with better design ideas and quality user experience.
- This approach benefits in long run. As product keep growing, so the content keep growing and new ideas keep coming. We understand product have constant change in features and content. But planning is crucial as well. You don’t want to start cooking without ingredients.
- Never forget each line of content have some significance on product sales and marketing. This strategy enables you to define goals, objective for your product in order to measure the KPI and sales metrics.
Development Strategy - Lean Agile
We believe going lean Agile, The core idea of lean is to eliminate/reduce non-value-added activities (termed “wastes”) and thus increase customer value. The Agile process itself is a lean method for the software development life cycle. Going lean agile mean Release Early, Release Often (RERO).
We thrive to create quality product which is faster in performance, maintainable, less legacy issues and great code quality. We adhere the code of conduct and follow coding guidelines in order to deliver quality code.
We follow build and fix model, Rapid prototyping model and Iterative Development Model.
Our development strategy include cloud based solutions, hybrid development solution and enterprise app solutions. Technology stack is decided which best suits the product. Requirement analysis is done and this requirement is further break down into task. Task are assigned to developer and these task are monitored using tools like Trello, Asana, GIRA and bitbucket.
Acceptance Criteria-Driven Development (ACDD) is an Agile approach practiced by integrating TDD with acceptance criteria. It reduces the defect rates as all the test scenarios would have been covered as part of acceptance criteria, and thus it increases the quality and value of the product by making the Agile process more lean. This approach of practicing Agile is influenced by Test-Driven Development.
The choice of test approaches or test strategy is one of the most powerful factor in the success of the test effort and the accuracy of the test plans and estimates. This factor is under the control of the testers and test leaders.
Dynamic test strategies focus on the test execution period. Such strategies allow the location of defects and defect clusters that might have been hard to anticipate until you have the actual system in front of you. That is a strength of reactive approaches
Factors on which we choose the right strategy for the product.
- Risks: Risk management is very important during testing, so consider the risks and the level of risk. For a well-established application that is evolving slowly, regression is an important risk, so regression-averse strategies make sense. For a new application, a risk analysis may reveal different risks if you pick a risk-based analytical strategy.
- Skills: Consider which skills your testers possess and lack because strategies must not only be chosen, they must also be executed. . A standard compliant strategy is a smart choice when you lack the time and skills in your team to create your own approach.
- Objectives: Testing must satisfy the needs and requirements of stakeholders to be successful. If the objective is to find as many defects as possible with a minimal amount of up-front time and effort invested – for example, at a typical independent test lab – then a dynamic strategy makes sense.
- Regulations: Sometimes you must satisfy not only stakeholders, but also regulators. In this case, you may need to plan a methodical test strategy that satisfies these regulators that you have met all their requirements.
A good team can sometimes triumph over a situation where materials, process and delaying factors are ranged against its success. However, talented execution of an unwise strategy is the equivalent of going very fast down a highway in the wrong direction. Therefore, Cyphertree helps you make smart choices in terms of testing strategies.
One of the most exciting as well as the scariest time in the life of an product owner is when they are about to launch a new product in market. Before the app launch, we start to lay the groundwork which will help you get a ton of downloads once you launch your app. Following are some of the pre launch activities.
Risk Analysis is a process that helps you identify and manage potential problems that could undermine key business initiatives or projects.
To carry out a Risk Analysis, you must first identify the possible threats that you face, and then estimate the likelihood that these threats will materialize.
Risk Analysis can be complex, as you’ll need to draw on detailed information such as project plans, financial data, security protocols, marketing forecasts, and other relevant information. However, it’s an essential planning tool, and one that could save time, money, and reputations.
There are four primary risks, Product, Market, Business and Financial risk. The nature of risk differ as per the stages of product. There are three stages of product Awareness, Growth and maturity. Cyphertree can help to develop plan to reduce the product risk. During growth stage. We understand product should be refined at this stage. Refined and enhancement are part of the growth stage are competitor analysis helps to make decision and live up to users expectations and need.
Most of the time due to constant refinement there is risk of draining capital from the growing business. At this stage Business need more focus and right priorities need to be set in order to keep growing with good health. At a times poor finance and investment strategy can limit the ability grow new contracts.