Digital Marketing Strategy

digital_marketing

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Our Tactics

Search Engine Optimisation.

SEO is a crucial part of the internet or online marketing services. Our panoptic view underlines our comprehensive SEO & SEM services which ensure that your website is enriched in all possible ways, from keyword rich content to quality links and directory submissions. Therefore, high rankings ensue as a natural significance of a consummate website.

  • Focus on ROI Instead of Keyword Ranking.
  • SEO Strategy That Maps Audience.
  • Mobile SEO
Content Marketing

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

  • Building Targeted Landing Page
  • Consistently Running A/B Testing
  • Competitor Analysis
  • Setting Content Goals
Inbound Marketing

To replace outdated “renting attention” marketing tactics, companies are deploying new methods geared at building awareness, developing relationships and generating leads. In short, inbound marketing attracts customers to you so you are not chasing them down. It helps prospects find your company in the early stages of their decision-making process, leading to a stronger influence on their future buying decisions.

  • Social Media
  • Webinar & Live Events.
Social Media Marketing

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

  • Discussion Engagement
  • Influencer Marketing
  • Live Updates
Affiliate Marketing

Affiliate marketing is one of the most popular monetization techniques for niche publishers and is being used by hundreds of thousands of sites in a wide variety of verticals. Affiliate marketing is popular for a number of reasons, including the potential for success with a relatively small audience and the deep pool of affiliate partners willing to pay to acquire new customers.

  • Coupon & Product Review.
  • Product Feed.
  • Offline Model
Influencer Marketing

Influencer marketing is a type of marketing that focuses on using online leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

  • Influencer Identification & Selection
  • Program Workflow and Automation
  • Monitor & Track Key Metrics
  • Optimized Distribution

Strategy

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

At Cyphertree we help to identify your OVP an online value proposition. OVP is closely tied to your brand positioning which answers questions like: who we are, what we offer, which markets do we serve, what makes us different? But the OVP extends this the difference is that it identifies the reasons why customers will click on, return, register or buy from your site and ideally feel motivated enough to share their experience.

How we build Online Value Proposition

  • Selecting target audience.
  • Reviewing Potential OVP
  • Researching right audience.

The DMC is a practical guide to develop a strategy to accelerate business growth. It’s made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,… It’s a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. The process will help to learn how marketing fundamentals and online customer lifecycle work together. The DMC provides companies a structured approach to articulate their value proposition with marketing tactics and digital technologies.

learn mode about DMC

An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community. At Cyphertree we build the empathy map to understand the customer segment. Effective Digital Marketing Strategy includes understanding of the users, pain points. What they think, feel, hear and see.

OGSM stands for objective, goals, strategies and measures. It’s a way of defining what you want to achieve, and how you will get there. The model divides your aims into broad objectives, fixed and measurable goals, strategies to guide your actions, and measures to give you a direct way of monitoring your progress. At Cyphertree we help our clients to define objectives, and measurable KPI (Key performance Indicator) This helps in achieving the marketing goals whether its paid, earned or owned marketing channels.

Digital Marketing

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. In order to achieve biggest impact on social media markeitng, it’s super important that they’re aligned with our overall company goals and values. If we’re all rowing in different directions, it’s really difficult to make any meaningful progress toward where we want to go.

how can social media help accomplish company goals?

  • By discover and building relationships with influencers who can amplify the message within the new target market.
  • Partnering with influencers and brands to leverage and grow audience within the new target market.
  • By creating and promoting branded content that drives top-of-the-funnel growth in the new market and positions the company as a premier option

Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process.

 On the Web, usability is a necessary condition for survival.

  • If a website is difficult to use, people leave.
  • If the homepage fails to clearly state what a company offers and what users can do on the site, people leave.
  • If users get lost on a website, they leave.
  • If a website’s information is hard to read or doesn’t answer users’ key questions, they leave.

There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty.

At Cyphertree we provide a usability testing team who provide a rigid test plan to test the product. We introduce A/B testing which helps to identify user behaviours and features which the user use most.

The only way to a high-quality user experience is to start user testing early in the design process and to keep testing every step of the way.

Analytics is the most important part for any product to get insights about user demographics. It not only helps to get user location, age but it also helps to know which feature is used most. It helps in measuring user attention span. Lifecycle, Time spent on reading the content, watching video or number of times ignored.

Analytics and monitoring helps in product development and growth. There are many tools available to monitor user insight. To monitor social media there are tools like Facebook insight, Google analytics, Twitter analytics, Salesforce, Brandwactch and so on.

Here are a number of ways you can shift focus to more highly value analytics and data:

  • Establishing a culture that values the proactive use of data for insights and business growth.
  • We educate our clients, the importance of not just seeing their data but making changes based on findings.
  • We help clients to identify the most important metrics for their business and build strategies that will help them reach those goals.
  • We monitor those metrics regularly (daily or weekly).
  • Use data to regularly make recommendations and optimize marketing strategies and tactics.
  • We make sure we are evaluating present and past data and comparing the two.

Cyphertree has worked extensively on Google Analytics for mobile and web apps. Our technical team has created a wrapper around google analytics for mobile apps. This wrapper helps integrating google analytics seamlessly in mobile apps.

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